Use Case
Patient Engagement Automation
The Problem
The Challenge
Patient engagement platforms often automate communications without clinical context — sending generic reminders that don't account for care plans, clinical status, or patient preferences. A patient recovering from surgery receives the same wellness email as someone managing a chronic condition. Appointment reminders don't reflect clinical urgency. Engagement metrics track opens and clicks, not clinical outcomes.
Our Approach
How Selah Approaches This
We build engagement automation on Salesforce Marketing Cloud and Health Cloud that is driven by clinical events — care plan milestones, lab results, appointment patterns — not just CRM triggers. Journey Builder orchestrates multi-channel outreach that responds to clinical data, and Experience Cloud portals give patients self-service access to their care plans, documents, and care team communication.
Technology
The Architecture
Salesforce Marketing Cloud and Journey Builder power the engagement orchestration layer, with Health Cloud providing the clinical data foundation. FHIR R4 event triggers enable real-time clinical data to drive engagement journeys. Experience Cloud portals provide the patient-facing self-service layer.
Deliverables
What You Get
- Clinical event-driven journey automation
- Patient self-service portal
- Preference management and consent tracking
- Multi-channel engagement (email, SMS, portal)
Ready to Start?
Most healthcare IT projects fail because of who's not in the room.
At Selah, you talk to the person who will actually do the work — from the first call to go-live. No account managers. No bait-and-switch. No surprises.